From minimal grooming to gentle cleansing, here the experts weigh in on how to maintain the natural look. “I think the strong movement towards body acceptance and positivity that has been swelling up for the past few years includes embracing your pubic hair in its natural state,” says Feliu-Espada.Īnd while foregoing a regular wax or shave for the first time in a long time can be liberating, it can also be uncharted territory for many women. Bea Feliu-Espada, founder of feminine-care brand The Honey Pot, also sees a correlation with shifting beauty ideals. “With the rise of social media as a ‘filterless’ platform, women are becoming more comfortable discussing body hair,” they explain. But the pair agrees that online platforms such as Instagram are furthering the conversation around letting it grow out. Lillian Tung and Laura Schubert, cofounders of the pubic hair and skin company Fur, firmly believe that how much or little hair a women chooses to keep down there-or anywhere else-is a personal decision. For many women in 2021, body hair has inherent social implications that run the gamut from more self-love and acceptance to fighting the patriarchy. But while the au natural look is back, it’s far more than a fad or trend resurrected from the ’70s. Whether you just plain want to, or are newly inspired after letting your body hair grow out during lockdown, there’s no time like the present to embrace the full bush.
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